| |
The Dealerlink Network
Our extensive research and work
with sales people in the motor vehicle industry around
the world has uncovered 3 simple conditions to top performance
in vehicle sales:
| |
|
|
| |
1. You have
to have the product
2. You have to provide a better buying experience
3. You have to do all this in an acceptable time
frame |
|
| |
|
|
Although obvious - it is not
practiced.
Product
If you don't have the product
the sale is over. Seems simple. However still 86% of
dealerships in New Zealand lose sales regularly due
to not having a specific vehicle.
Buying Experience
If you don't provide an excellent
buying experience they wont buy. Simple again. When
was the last time you invested in improving your sales
experience to be truly better than the competition -
last week, last month, last year, never?
Time Frame
If you can do all this within
a time frame that is acceptable to your customer, your
chances of winning every sale are significantly increased.
Beware; that time frame needs to be as quick as 5 minutes
in some situations.
The Dealerlink Network
The network strives at improving
these 3 crucial parts of the sales equation. Resulting
in a win - win situation with every customer.
There has to be a loser?
And it is those unfortunate business
owners that refuse to consider providing running shoes
for their sales team.
You can probably identify them
as the ones still making excuses for losing that last
sale, or refer to faxes, mobile phones, and computers
as a complete waste of time and money. (Note: most of
them now accept that lighting wasn't such a bad idea
after all).
Evaluate for yourself
With everything to gain - and
nothing to lose - we invite you to evaluate the business
benefits of the Dealerlink Network for yourself. The
total cost to you is the answering of a 10 question
survey at the end of your evaluation. |
|
